Website Tips

If you ever use a design company that has an ad that looks like this, you deserve to be removed from all future ad buying decisions.

Just in case you are color blind, or all the way blind, let’s take this ad apart.

1. Uses bad gradient in every bit of heading text. Guess he just learned how to use that tool in class this week?
2. too many different fonts.
3. no respect for the color wheel
4. did you notice he/she also uses the gradient in every one of his/her backgrounds?
5. everything is in boxes with thick borders
6. too much bold. Where are my eyes supposed to focus?

Might as well point out a couple of good things while I’m here:

1. No typing mistakes. You’d be surprised how many ads have them
2. Stays on target. Tells you what you get in 3 bullet points per item

If you don’t want customers, don’t want to grow, don’t want to expand, then you don’t need a website.
Your website is not a place to send people from your business cards, it’s a place to get business and find new customers. It’s important and it’s easy. Don’t be a fool!

When I’m looking for tree services in Cherry Hill NJ I don’t look at the phone book. I don’t go to my roledex and flip through cards. I go to Google. I go to Google and I search “Cherry Hill Tree removal” or “Cherry Hill tree service” or similar. I asked my wife who we used last time and she said to “Google” it up and it should be there.

I know the last time I had my trees pruned I used Express something or other. Guess what, they don’t come up. Even though they are located in Maple Shade NJ and I’ve seen their trucks in my neighborhood, and I used them!

We would all love it if our customers thought of us first when thinking of purchasing products and services, but they are lazy. Google has made them that way. They are going to “Google” the type of service they are looking for.

according to my research “tree service cherry hill nj” receives 150 searches a month.
Express Tree NJ – 60 searches a month.

That’s 140 potential customers that are seeking out your business and can’t find your company.

Do yourself a favor. Stop wasting time talking to your cousin about building a site and get serious about making money and growing your small business.

I have been telling my clients for years that they should take a good look at wordpress before investing in a new website.

Seriously. You can get the fundamental root of your site up in 8 hours of work instead of hiring teams of people to do it.

http://www.sitepronews.com/2010/03/28/top-10-reasons-for-building-small-business-websites-with-wordpress/

I do a couple of websites a week for people using wordpress as the back end.

Want me to build your site on wordpress?

For 200 bucks I’ll install, configure, add the pluggins I use, and give you a 30 minute lesson on wordpress.

I will not do the graphic design for that price When you start getting into the look of the site you are talking more about a marketing plan, market research, SEO, Customer Relations.

Of course I do those services as well, but I get paid a lot more for that type of work