SEO you can use | BizRock Marketing

Our Latest Site

We just finished our latest site: www.romapm.com

The father son commercial plumbing and industrial mechanical company is a small business with locations in Voorheese, NJ, Philadelphia, PA, and Orlando Florida. They have been in business for over 30 years and have a great reputation. Previously Roma used word of mouth, networking and the yellow pages for all their marketing needs.

They are now looking to expand their operations and bring on some new employees and clients.

The main goals of the site were to convey their professionalism, talent and let people know how to contact them for all their plumbing and light mechanical needs (HVAC, Boilers, etc). Read the rest of this entry »

Google Adwords Coupons

In cooperation with Google BizRock Marketing is offering you a $100 gift coupon to advertise your business on Google AdWords.

It’s time to make sure potential clients can find you on Google! Google lets you publish text ads next to Google search results whenever a user is searching for your products or services.

It’s a great way to reach thousands of potential clients, at exactly the right moment, when they actively searching for your type of business!

We think AdWords advertising will benefit your business because of the following reasons:

Quick and easy.
Create your advertising campaign online within just minutes.
Get targeted traffic.
Your ads appear next to search results when a user searches for words of your choice.
If you are a florist in NY you can choose to show an ad next to the search “NY flower delivery”.
Pay only for clicks.
You pay only when someone shows interest in you by clicking on your ad.
Control your costs.
You decide how much to pay per click, and determine your budget.
Enjoy Powerful reporting
AdWords lets you know your results at all times.

To get your personal voucher Contact Me

Building Sites

I’ve been getting a lot of requests to build websites recently.

I see this is as a great sign that the economy is turning around and people are inspired to redesign their sites or get a website up and running.

Only the 3rd week into January and we’ve already finished three sites with more on the way.

Alpha1tss.com – A training and security company that has been growing and needed a web presence. This 13 page site took 2 weeks from start to finish.

CustomPaintedEngineCovers.com – Small side business for a very talented painter and artist. He needed a place to showcase his work and direct his potential clients. This mini site took less than 2 hours from start to finish.

Circus Time Amusements – an established amusement and ride rental company located in Pennsauken NJ. They’ve been in business for 25 years and their website was in dire need of modernization. The client wanted to keep the whimsical feel, but add all the options that a modern web surfer would expect.

As part of the Circustime project I had to import 300+ products from a proprietary system and into wordpress. The entire project from first contact to completion was just under 2 weeks!

Business Cards – Alpha1

Designing business cards are just one of the many services we offer small businesses in South Jersey and Philadelphia.

Realistically, we can design business cards for delivery anywhere in the continental US.

They are a nice heave 14pt card laminated on both sides.

$120 for 1,000 (including design)
$150 for 2,500 (including design)

reprints are CHEAP!
get cards based on the same past design or for others in the same organization for next to nothing.
$25 – 1,000 (plus shipping)
$70 – 2,500 (plus shipping)

Down and Dirty – fast nice sites

Have an idea and want a website up right away?

Nick did:

www.custompaintedenginecovers.com

He started painting engine covers for a few of his clients and friends and next thing you know he’s getting calls from across the US to ship and paint them.

Nick wanted to expand and give the people a place to see pictures of his work.

He’s a small business with a small budget that I’m sure a lot of you can appreciate.

Nick gave us a call on a Tuesday afternoon and we had his site up and running by midnight the same day.

pretty good for under $200

WordPress Migration

Many of you may not know that we also offer wordpress migration as a service.

We’ve moved small sites and large complex sites with a ton of custom code.

Our most recent move was transferring www.blowthescene.com from private hosting to bluehost.

The site consists of 605 posts and about 4 GB of images.

Planning took 1 hour, copying files took 5 hours, move took 3 hours.

there were a few unexpected surprises that we handled with ease.

Overall the site only experienced a few minutes of downtime.

If you need your wordpress moved, give us a call and we’ll help you out.

Helpful WordPress Pluggin

For those of you that market on Twitter and run a WordPress blog I wanted to give you information on a pluggin that I love.

Tweet Blender

http://wordpress.org/extend/plugins/tweet-blender/

It installs easily and displays your latest tweets in your sidebar area.

Here is how I do it:

Go to pluggins section of your wordpress admin.
At the top click the “Add New” button/link.
Search for “Tweet Blender”

Click the link to “Install Now”

Next click “Activate Pluggin”

Now you have Tweet Blender installed it’s time to do something with it.

Go to your “Appearance” link in the left navigation of your Dashboard.
select “Widgets” sub menu.
You get a list of all the available widgets – and over on the right are all the areas on your site.

Decide where you want to place the latest tweets and drag “Tweet Blender” (no the tweet favorites or tags) in the desired section.

I’m going to put it in my sidebar under categories and follow the hashtag SEO (#SEO)

click save.

You are done!

Very easy, no advanced configuration needed.
If you do want to go more advanced you can set a bunch of options in the settings page and even follow multiple topics or people on your blog.

Very cool and very simple.

The Very First Thing You Need to Do for SEO

The very first thing you need to do is install Google Analytics.

Seriously, if you don’t have Google Analytics installed on your site, you need to stop reading right now and go install it.

I’m not kidding. Stop reading and go install it. It’s easy!

OK, since you are still reading I can assume you fall under one of the following categories:

You have Analytics installed – Great! stop reading this post and move on to something more interesting
You don’t know what Google Analytics is or how to install it – It’s OK, read on, I’ll help
You don’t believe me – you are a fool

What is Google Analytics?

It is a small piece of code you add to your website that sends information to Google.
Google crunches the data and gives you amazing reports that help you make money.
You don’t really need to know what it is to know you need it.
If you are hiring any SEO or Webdesign company and they don’t tell you to get analytics – I wouldn’t necessarily trust them.
If you’d like a more complex explanation check Google’s site.

How to get Google Analytics

It is extremely easy, don’t get discouraged, just do it.

Very basically you:
Go to www.google.com/analytics – sign up – fill in all needed info about your site – add a small piece of code to your site.

If you follow along Google’s step by step guide you should have no problem getting the small piece of code you will need to add to your site.

You can click the image to the right to see what my code looks like.

If you are using wordpress you would add the “analyticator” pluggin to wordpress and add the code there.

If you are using some other CMS or hand coded site you will need to add the code to your header or footer. Google would prefer you put it in the top of the code so it tracks even if your page fails to load, but footer works fine as well.

After you get it installed go back to analytics and click the “check status” button to make sure it’s working.

That’s it – you are now tracking all the important information about your site that anyone helping you on your site will need.

Now leave it alone and let it do it’s job.

I’ll do another post next month with the reports you should be paying attention to.

How can video help SEO?

Videos on your site don’t have a direct influence on search engines.

Indirectly though, videos can help your search engine optimization by increasing the amount of time an end user spends on your site.

Google sees the longer time spent on your site as a good end user experience and a good indication that it should send more people to your site.

When adding video you should first make sure that the videos are relevant to your topic, engaging, and informative (or entertaining).

Negatives:
Having a video that is slow to load and boring could have the exact opposite effect on your rankings.

If your video is set to auto play it could annoy people.

If the video is added to the site incorrectly it could be extremely slow to load and cause people on poor connections issues with even bringing your site up in the first place.

Don’t forget all the internet connected phones either. iPhones and iPads don’t play flash video – if you don’t have text to go with the video you could be abandoning all that traffic.

In closing – Video can be a great addition to your site and help tip the scales in your favor as long as it’s done correctly.

Have direct experience with adding video your to site? Let us know in the comments or on our facebook page: http://www.facebook.com/pages/South-Jersey-Search-Engine-Optimization/

Anatomy of a Google Page

Every time you search Google different results are brought up in different ways depending on what you are searching for.

If you are searching for something that Google believes to be related to a local search – this is what the page will look like.

The page has many elements that make it up.

The first thing is “Paid Listings”. This is a strong reason why Google stock is currently trading at over 600.00 per share. You can use Google Adwords to get listed here.

Next are “Organic Listings”. You’ll notice that organic listings, the reason everyone and their grandmother use Google, take up very, very little real estate on a search that Google thinks is local. To get listed here you need some good on-site SEO and mainly inbound links.

Next up are the Google Local listings. These listing have images, phone numbers, map locations and all kinds of other good stuff to get local businesses clients. Getting listed here is easy. Log in to your Google Account and visit Google Places. Your ranking on here is also determined by Google’s algorithmic nuances. Include your keywords in your profile.

Understanding the basics of Google will help you better understand how to make money from Google.

If there is something you want to know more about, let me know.