Publicity Stunts

Publicity stunts can be a great way of getting your name mentioned and bringing attention to your products or cause.

-But-

You need to think of the overall message. If you have someone doing jackass type stunts or causing people to get stuck in traffic they are going to be speaking negatively about your brand. Also, it needs to be legal (mostly).

Your publicity stunt needs to give people something to talk about that’s interesting and maybe a little weird. You also need to film it for youtube and other video channels as well as blog about it.

Get as much as you can out of everything you do.

Here’s a couple of cheap and interesting things you could do:

1. Easter is coming – Go hide some eggs.  Maybe buy 1,000 plastic eggs and put some wrapped candy and your business card in each. hide them throughout the city.

2. Get a mob of people to all wear shirts for your company and do something silly – You can find a lot of people on Craig’s List, Facebook, Twitter  that are bored and would do a bunch of silly things for a free shirt. Maybe all sing Tomorrow from Annie in Washington Park – could you imagine 100 people singing the sun will come out on a drizzly day?

3. National Pillow Fight day is coming in April – Get people to wear your shirt to the event. 10% unemployment means 10% of people are sitting around bored. They might love to go hit people with pillows.  You could also get pillows with your logo on them, but many of the organized pillow fight events already have sponsors for the pillows.