Google is stupid

If you can understand a grasp this simple reality your search engine optimization will improve 100 percent. Googlebot, with it’s complex algorithms and 200 points of measurement is nothing but a computer program (or a collection of programs). It can’t think and rationalize. Can’t get angry or happy. It’s just a blind, dumb program that takes input and gives back output.

Now I’m not saying that the people behind Google are stupid, just the googlebot itself.

For your site to be indexed for the proper terms and come up for relevant searches you need to tell Google everything. Don’t just think because everyone knows your brand that Google knows your brand, it doesn’t.

It only knows what you tell it. Computers aren’t evil, computers don’t lie, computers don’t make decisions based on anything other than input.

So, do yourself a favor and give Google what it wants.

• Unique meta Title and description on every page – I’m sorry, but I’m just a bot and I can’t tell that your pages have different content or what the theme of the page is. In my defense you do have 500 lines of bad code, 1,000 lines of off topic text and only 100 lines of real content.
• H1 tags used properly – again, how am I supposed to know which heading is which? I don’t read css or javascript, please give me some info.
• Use alt tags on images – I’m a computer, I can’t see. How am I suppose to know Dsc30011.jpg is a butterfly instead of a horse? Hell, it might even be a moth. You need to tell me! You know what, why not rename it to moth.jpg while you are at it. Help me, I’m stupid.
• Anchor text/title tags on links – Why are you linking to that other page? What does that page have to do with widgets? If you would fill out the title text I might know it’s your search page for widgets instead of ‘click here’. What does click here even mean
• One page for one piece of content – I know I’m a computer and I might be stupid, but these strings of characters don’t look the same to me: www.sitpretty.com sitpretty.com www.sitpretty.com/index.php sitpretty.com/index.php

Now the incredibly smart people behind Google have been able to solve a lot of the problems with its stupid bot, but do you really want extra lines of code trying to guess what your intentions are? Tell the bot everything, don’t leave things to the bots lack of imagination and you’ll be reaping the rewards.