Holy Bad Design Batman

If you ever use a design company that has an ad that looks like this, you deserve to be removed from all future ad buying decisions.

Just in case you are color blind, or all the way blind, let’s take this ad apart.

  1. Uses bad gradient in every bit of heading text. Guess he just learned how to use that tool in class this week?
  2. too many different fonts.
  3. no respect for the color wheel
  4. did you notice he/she also uses the gradient in every one of his/her backgrounds?
  5. everything is in boxes with thick borders
  6. too much bold. Where are my eyes supposed to focus?

Might as well point out a couple of good things while I’m here:

  1. No typing mistakes. You’d be surprised how many ads have them
  2. Stays on target. Tells you what you get in 3 bullet points per item

April 30, 2010 | Posted in: Website Tips | Comments Closed

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